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the Kelpies screensavers

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The Kelpies have become the most famous equine sculptures in the world . But now they have been given another name to make them more attractive to Chinese tourists.

VisitBritain, which markets the UK abroad, has dubbed them ‘Kai Po Ju Ma’ in promotional literature in China – which translates as “glorious armoured giant horses”.

It follows the results of a £1.6 million ‘Great Names for Great Britain’ campaign, which builds on the existing trend of giving relatable Mandarin names to favourite celebrities, places and foods.

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